Much like how the insurgence of vegan-friendly, cruelty-free and organic products set whole new beauty standards within the industry, halal-certified beauty brands have done the same. It’s important to note that while halal cosmetics and skincare cater to the immediate needs of Muslim consumers, it really is much more than a niche product.

Read on to have all your burning questions answered.

What is halal beauty?

The meaning of the Arabic word ‘halal’, in English, is permissible or lawful. For Muslims, it is a religious obligation to ensure that whatever they use, consume or wear is halal and free from ‘haram’ – or forbidden – substances.

When it comes to beauty goods, it’s quite common to find products manufactured with forbidden ingredients such as alcohol and pig-derived fat, gelatin or collagen. In addition to this, Muslim’s are required to respect and love all of the Almighty’s creations, making it haram to hurt or harm animals for the sake of beauty. Simply put, that means halal products are also cruelty-free!

Beyond halal, some cosmetics products are also wuduk-friendly. With Muslims being required to pray five times a day after an obligatory ablution (wuduk), Muslim women were once unable to use certain cosmetics as water can’t permeate through and cleanse the skin. But that’s no longer the case.

One key example of wuduk-friendly cosmetics is halal nail polish. These varnishes are formulated to allow water to permeate through to the nail, allowing Muslim women to enjoy colourful manicures and still pray.


Who is it for?

Everybody! Although halal products meet the standards set by Islamic requirements, anyone can use halal products. Halal beauty products serve as an ethical lifestyle option for non-Muslims. Think of it as a new beauty standard, knowing that your purchase has been produced cruelty- and alcohol- free, and free from pig-derived substances.

Halal beauty products can also be sought out to address specific concerns. For instance, halal beauty products can be used by someone who has sensitive skin, since products are free from the astringent effects of alcohol, regardless of whether or not they are Muslim.


When did it become a trend?

According to Google trends, the search for “halal makeup” was virtually nonexistent before 2013. So it’s a considerably new phenomenon, but a trend that’s sure to take off. And though it’s a trend that’s believed to have started due to an increasing number of Middle Eastern women (who are predominantly Muslim) looking for brands that allow them to balance self-grooming with their faith, it’s believed that halal beauty products will easily outgrow their niche.


Where does certification come from?

In Malaysia, halal certification is granted by Jabatan Kemajuan Islam Malaysia (Jakim or the Department of Islamic Development Malaysia). Other countries, such as the US, UK, France, the Netherlands, Turkey, Belgium and even Poland, have their own governmental bodies that issue certification or endorse products.


Why is it important to get certified?

It guarantees that the product in question is manufactured, produced and composed of ingredients that are permissible by Islamic law. So you can bet your bottom dollar that halal beauty is cruelty-free, contains no pork-derived ingredients or alcohol, and is made in a sterile or clean environment. Non-Muslims can consider it a beauty standard, much like how organic certification would work.


How do I choose the right halal product for me?

Just as you would any skincare or cosmetic! First, identify your need or concern, and then browse through mySMINK’s halal category to find exactly what you’re looking for. To make it easier, we’ve dedicated an entire category to halal and wuduk-friendly beauty buys. All of the products found in this category have been certified halal, so you can rest assured what you’re getting is legit.